Caroline Huntley
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brand identity • social media • creative direction •
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Caroline Huntley
I help founders and creative freelancers develop their personal brands and tell their story authentically in order to grow and nurture engaged communities. In this day and age, your audience is currency. With an engaged audience comes new freedom to push boundaries with your brand offerings, make passive income with digital products, and secure brand partnerships.
I take a community-first approach to brand strategy with a strong emphasis on creative story telling. I blend visual intuition with strategic thinking to help creators, founders and brands show up with clarity, depth, and style.
Through my own content, I seek to document the beauty, chaos and sensuality of everyday life, hopefully inspiring other creatives to pursue bold, expressive lives.
I’m based in Los Angeles but collaborate with clients across the globe who are building something meaningful.
Astrology: Capricorn 𖤓 Leo ☾ Cancer ↑
Human Design: Manifesting Generator
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abby
pendergrast
case study
client
how it started
Abby is a freelance prop stylist and interior designer. Together, we refined her personal brand and transformed her social media from a static portfolio into a dynamic storytelling platform—one that captures not just the finished product, but her personality, creative process, and everyday lifestyle.
how it's going
We saw almost 400% organic social growth in just 6 months, leading to increased bookings and brand partnerships.
work with me
Bring a creative concept to life — beautifully and intentionally.
For brands that already have a foundation but want hands-on support for a specific project. Whether it's a campaign, video series, photoshoot, or brand refresh moment, I step in to help shape the creative vision and direct its execution.
brand identiy
Strategy + Design for creators, founders, and brands.
A soulful, story-first approach to brand identity. Together, we’ll craft a visual and verbal identity that reflects your essence, connects with your audience, and sets you apart.
content strategy
Build a content ecosystem that’s as magnetic as your brand.
You have the visuals and voice — now you need a clear, cohesive way to show up online. I help you craft a content plan that reflects your brand’s personality while building real audience connection.
creative direction
Bring a creative concept to life — beautifully and intentionally.
For brands that already have a foundation but want hands-on support for a specific project. Whether it's a campaign, video series, photoshoot, or brand refresh moment, I step in to help shape the creative vision and direct its execution.