ABBY

PENDERGRAST

Abby is a freelance prop stylist and interior designer. Together, we refined her personal brand and transformed her social media from a static portfolio into a dynamic storytelling platform—one that captures not just the finished product, but her personality, creative process, and everyday lifestyle.

check her out

timeline

Started working together.

Instagram Followers: 4,315

Goals: Clarify brand identity and service offerings, expand and engage audience across social media platforms, initial steps toward securing brand partnerships, increased consultation bookings.

March 2025

First content day. Shot and edited 6 videos. None of these videos performed well, except for one that was a collaborative post with Joybird, and even then, it only did moderately okay considering their platform.

We learned a lot from this shoot and still use footage now and then for B roll.

March 14, 2025

Second content day. These videos garnered more engagement and attention and resulted in a creative strategy session booking for Abby. Still nothing viral.

April 22, 2025

Rebrand! We clarified her specific brand offerings and refined and elevated her visual identity ensuring we could build consistency across all visual touch points of the brand in a way that resonated with her intended audience.